When writing your Listing….words do matter.

 

House and neighborhood characteristics can positively influence the sale of a home, but what about the words used in the MLS Listing and online marketing property websites? The right words or phrases could you’re your sellers home sell quickly, but choose less descriptive or commonly vague terms and it may take you longer to find that perfect buyer. Write an effective listing with the following tips:

 

Choose Your Words Wisely
One analytics firm reviewed the word choices of a million listings that closed in 2016. Phrases like “open concept” and “natural light” closed more quickly, while listings with “ceramic tile” and “two story” stayed on the market longer. Analysts also found that four word pairs associated with quick closings included “fence” references, indicating that privacy may be a top priority for buyers.

 

Tell Stories With Emotion

Humans love stories so be sure to capture potential buyers’ senses with your words, and try to paint a picture of what it would be like to live in the home. A claw-foot tub becomes a place of solace from the daily grind, and a large yard transforms into a buyer’s new outdoor retreat oasis.

 

Highlight Brand Names

Don’t focus solely on basics such as square footage and the number of bathrooms. Instead, identify brands that will stand out from the competition. Everything’s fair game — from appliances to fixtures to interior designers or architects who helped with your last renovation. Feel comfortable with name-dropping when it comes to the highlights of the home.

 

SEO and Listing Details

The 2015 book “Zillow Talk” found that listings as long as 250 words tend to sell at higher prices. And to help grab a potential buyer’s eye, give particular attention to the first 10 words. While you write your Listing Summary, use descriptive words that attracts your target buyer. By having 250+ words, that provides further information, this allows the bots to gleam over your information and provides a better opportunity for your Listing to be found by potential buyers. MLS has limited space for you to write….your online marketing Property websites has more space for you to use.

 

Hear from past agents using the techniques that they learned from Marketing Coach, Karen Jones.  

 

AmeriFirst Financial, Inc., 1550 E. McKellips Road, Suite 117, Mesa, AZ 85203 (NMLS # 145368). 1­877­276­1974. Copyright 2017. All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all loan amounts. Other restrictions and limitations apply. AZ: Arizona Mortgage Banker License No. BK0013635; CA: Licensed by The Department of Business Oversight under the California Residential Mortgage Lending Act; CO: Regulated by the Division of Real Estate; WA: Washington Consumer Loan Company License No. CL­145368. AmeriFirst Financial, Inc. is an independent mortgage lender and is not affiliated with the Department of Housing and Urban Development (HUD) or the Federal Housing Administration (FHA). Karen Jones is a licensed loan originator at AmeriFirst Financial.,Inc. Karen Jones complies with all regulations and rules of all government agencies and regulators including the Real Estate Settlement and Procedures Act. The services provided by Karen Jones are not a condition, nor do they create any obligation for any form of remuneration for any real estate settlement service related to any referral.

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