Google Hummingbird Updates

Google Hummingbird Update

The Google Hummingbird updates took place sometime between the last week of August to the 1st week of September 2013 and Google did not provide any formal notification of the updates.

The update has been intended to provide further requirements for webmasters to include in websites in order for the site to be found. The 5 major updates include:

1.) Add Questions-Answer Pattern Controls.

Since consumers are asking questions, the algorithms are seeking answers. Q&A sites have become very popular in the search results.

2.) Increase the Domain Authority of Your Site.

Having links from high quality sources to your site will assist in your site being considered authoritative. Having natural back links are also authoritative.

3.) Use Schema Mark Up.

Schema mark up is a revolutionary vocabulary that can be implemented on any site. It is best to have your Webmaster assist you with this task, as it is extremely HTML driven.

4.) Implement Mobile SEO Tactics.

Ensure that your site is mobile friendly.

5.) Use Google Authorship.

This is one aspect that YOU can control. Instructions are listed below.

The one aspect of the 5 updates that you have control over with your Property Blogging and Brand Blogging is Google Authorship. Therefore, you should also consider adding Google Authorship to your blogging platform (or each property blog that you create) and I would recommend that you add Google Authorship to your website.

You may want to reach out to your Webmaster for the other updates, as they can easily add the algorithms codes to your site.


Link to your Google+ profile using rel=”author”

The easiest and most reliable way to enable authorship information in Google search results is to provide a verified email address on the same domain as your content. If you don’t have an email address on the same domain, however, you can associate your content with your Google+ profile by following the steps beow:

Linking your content to your Google profile is a two-step process. First, you add a link from your website or page to your Google profile. Second, you update your Google profile by adding a link back to your site.

1. Link your content to your Google profile

Create a link to your Google profile from your webpage, like this:

<a href=”[profile_url]?rel=author”>Google</a>

Replace [profile_url] with the your Google Profile URL, like this:

<a href=” rel=author”>Google</a>

Your link must contain the ?rel=author parameter. If it’s missing, Google won’t be able to associate your content with your Google profile.

2. Link to your content from your profile

The second step of the verification process is to add a reciprocal link back from your profile to the site(s) you just updated.

To add links to your Google profile:

  1. Sign in to your Google profile.
  2. Click Edit profile.
  3. Click the Contributor To section on the right (depending on how many photos you have, you may need to scroll to see this section), and then click Add custom link.
  4. If you want, change the visibility of your link, and then click Save.

To check your markup and see what author data Google can extract from your page, use the structured data testing tool. The tool only looks at a single page, so for now, you’ll need to check author pages and content pages separately to see if they are linking to each other correctly. Verify your Authorship on Google

If you don’t want your authorship information to appear in search results, edit your profile (using, and make sure the Profile discovery option Help others discover my profile in search results is unchecked.

And I found a YouTube online for those of you that like to learn visually. To save you time, please forward the video to timeline 7:01. The beginning shows you the power of Google Authorship.

Video Timeline

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